Retention MarketingThe four Klaviyo flows every Shopify store should have running
Welcome, abandoned cart, post-purchase and winback. What each Klaviyo flow should do, how to set it up, and the mistakes that quietly cost you sales.
What we know about growing an online store
Short, practical posts for founders who run Shopify and marketplace brands. We write about the work we do every day, so you can use it whether you hire us or not.
- Retention Marketing
Paid AdsHow to test Meta ad creative without burning your budget
A simple way for founders to test Facebook and Instagram ad creative, read the results honestly, and stop guessing which ads to scale.
MarketplacesShould your Shopify brand sell on Amazon? How to decide before you list
Selling on Amazon can bring new customers or eat your margin. A plain guide for Shopify founders on fees, fit, and how to launch without regrets.
SEO, GEO, AEOHow to get your store found in Google and in AI answers
SEO, GEO and AEO explained for e-commerce founders. What to fix on your product and collection pages so search engines and AI tools recommend you.
Revenue-Share and Agency ModelsWhat a revenue-share agency actually changes about your marketing
Retainer or revenue share? A plain look at how the way an agency gets paid changes the work it does, and what to ask before you sign anything.
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